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Purple - Marketing in the news





After watching almost all the Purple commercials for all their products I desperately wanted to throw away my old mattress and try the Purple mattress. Their commercials are humor driven and upbeat, like this side by side comparison of the Purple mattress versus others. https://www.youtube.com/watch?v=4BvwpjaGZCQ&. The commercials are like mini TV shows. They grab your attention instantly and before you know it you finished the first ad and started the next one, like the Purple pillow or any of their other sleeping related products. From starting on Kickstarter to being one of the leading online mattresses providers, it's no wonder why Purple has a really high value proposition even among the other online mattress companies.
Purple gives you 100 day risk-free trial to try their product. If you do not enjoy the product they will pick it up free of charge. They are also a US company producing products in the US. The mattress itself is made from naturally antimicrobial food-grade materials. They have patented technology that allows for firm where needed and soft where needed while relieving pressure points like no other mattress. The company focuses on all the technology that goes into each and everyone of their products along with humor as their main marketing focus.
Purple does a really good job of captivating audiences while still getting all the relevant selling points across. They do not make it excessively wordy, but still show how the mattress is better because of the technology inside. I believe one of the reasons Purple is doing so well is because they are that “purple cow”. They stand out by having an amazing product, but with remarkable advertising. The only problems I see them having is amount of products. They recently came out with a Purple dog bed. They were running out of new products, but seemed to have somewhat fixed that problem by providing a solution to a problem you didn’t even know you had. They also produce all the bedding to go with your mattress. Overall Purple really seems to be killing it in marketing and will continue to do so. https://purple.com/

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