Ryan Harmes Marketing Blog

The brand I chose to talk about today is a newer company called 100 Thieves. They are a premium lifestyle brand and esports organization. 100T was created in 2017 at the heart of competitive gaming, entertainment and apparel by Mathew "Nadeshot" Haag. After retiring from professional competitive play, 100T became Nadeshot's passions project. " In its first two years, 100 Thieves has won multiple esports major championships in Call of Duty, made the League of Legends and Fortnite World Championships, launched the top gaming podcasts on iTunes, sold out over a dozen apparel drops, and is supported by major partners such as Cash App, General Mills, Rocket Mortgage, and Red Bull. The company has raised $60M from investors including Drake, Scooter Braun, Cleveland Cavaliers Owner & Quicken Loans Chairman Dan Gilbert." I have been interested in this brand ever since it was first conceptualized in 2017. I have followed Nadeshot since the beginning of his care...

After watching almost all the Purple commercials for all their products I desperately wanted to throw away my old mattress and try the Purple mattress. Their commercials are humor driven and upbeat, like this side by side comparison of the Purple mattress versus others. https://www.youtube.com/watch?v=4BvwpjaGZCQ& . The commercials are like mini TV shows. They grab your attention instantly and before you know it you finished the first ad and started the next one, like the Purple pillow or any of their other sleeping related products. From starting on Kickstarter to being one of the leading online mattresses providers, it's no wonder why Purple has a really high value proposition even among the other online mattress companies. Purple gives you 100 day risk-free trial to try their product. If you do not enjoy the product they will pick it up free of charge. They are also a US company producing products in the US. The mattress itself is made from naturally antimicrobia...

Hello, I'm Ryan Harmes and this is my first blog post!! I'm currently a junior at LBCC. I transferred from Chemeketa Community College after I switched from a chemistry major to business/finance! Since I'm behind on some classes I decided to move down to Corvallis to dual enroll with Oregon State University and Linn-Benton Community College. I love learning about marketing since it is so fascinating to see what goes into large million dollar marketing strategies. It's also really fun to learn about brands and advertising. Why does Nike sign certain athletes over others? I enjoy spending my free time lifting and watching TV and movies. Netflix always has something new to watch, with lots of documentaries too! I look forward to continuing this term and learning more about the big decisions that go on everyday in marketing!