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Showing posts from February, 2020

Social Listening - 100 Thieves

The brand I chose to talk about today is a newer company called 100 Thieves. They are a premium lifestyle brand and esports organization. 100T was created in 2017 at the heart of competitive gaming, entertainment and apparel by Mathew "Nadeshot" Haag. After retiring from professional competitive play, 100T became Nadeshot's passions project. " In its first two years, 100 Thieves has won multiple esports major championships in Call of Duty, made the League of Legends and Fortnite World Championships, launched the top gaming podcasts on iTunes, sold out over a dozen apparel drops, and is supported by major partners such as Cash App, General Mills, Rocket Mortgage, and Red Bull. The company has raised $60M from investors including Drake, Scooter Braun, Cleveland Cavaliers Owner & Quicken Loans Chairman Dan Gilbert." I have been interested in this brand ever since it was first conceptualized in 2017. I have followed Nadeshot since the beginning of his care...